
BROOKS COLEMAN
Founder & Coach
Brooks is a Certified Nutrition Coach with 5 years coaching experience. He first found his way to the gym in his teens and quickly fell into every fad diet there was, but nothing stuck. After graduating with a Finance degree, he went to work in an Exercise Physiology with a wide range of responsibilities across research studies, personal training, metabolic testing, and learned how to interpret literature himself.
He finally got the results he was looking for, but once again found himself obsessing and without balance across the important areas of his life. He realized what was optimal wasn’t realistic, so he focused on the key levers that led to 90% of the results with 20% of the effort. He started to coach family and friends and DataFit was born.
QUALIFICATIONS AND CERTIFICATIONS:
Precision Nutrition Coach
BR Certified Nutrition Coach
Metabolic Flexibility Certified
Certified Health Mindset Coach
BR Advanced Blood Chemistry Certified
Renaissance Periodization Nutrition Coach
Henselman’s Personal Trainer (In Progress)

HERMAN LYNN
Head Coach
Herman is a certified strength, nutrition, and health coach who has been helping people improve their body composition and overall health for 3 years. He also spent 10 years in the corporate world before becoming a coach (AKA 10 years of real life experience).
He understands how confusing, overwhelming, and misleading fitness & nutrition advice can be online. There was a time that he relied on cutting out carbs, "clean" eating, and trying to "burn it off" in HIIT classes. Now he understands how important it is to get stronger, fuel your body, and create lifelong healthy habits that last 30 years... not 30 days. His mission is to help you improve your physical health without sacrificing your mental health. Food and fitness should empower your life... not control it.
He is a die hard Chicago Bears fan (as hard as it may be) who lives in Packer country (Milwaukee) with his wife and a spoiled black lab named Brady. He loves cooking, strength training, walking outside, and posting up at the bar of a new restaurant with his wife. Nitro cold brews and espresso martinis are the keys to his heart.
QUALIFICATIONS AND CERTIFICATIONS:
ISSA Trainer & Nutrition Coach
N1 Biomechanics & Programming
Certified Strength Coach
Certified Health & Mindset Coach
Clean Health (Layne Norton)
Nutritional Coaching Institute

AZUL CORAJORIA
Coach
For years, I struggled with food, fitness, and my body. I tried all the “right” things—diets, detoxes, bootcamps, 6-week fitness programs—but none of them gave me what I was actually craving: inner peace, confidence, trust, self-love and a sense of home within myself. I’ve wrestled with binge eating, shame, body image issues, and the exhausting pressure to constantly do more and be better. I spent years thinking if I could just—be thinner, control food, workout more, be more disciplined—I’d
finally be happy, have the life I deserved. But my real transformation didn’t come from pushing harder. It came from softening.
From looking inward and paying closer attention. From honoring what I was feeling instead of running from it. And once I learned how to create a solid foundation of care for myself, everything changed—from the way I ate and moved to the way I spoke to myself and showed up in the world. I stopped outsourcing my worth and started listening to my body. I stopped trying to control and started trying to connect.
QUALIFICATIONS AND CERTIFICATIONS:
Certified Master Health Coach - Precision Nutrition (L2)
Certified Exercise Nutrition Coach - Precision Nutrition (L1)
Certified Integrative Health Coach - Institute of Integrative Nutrition
Certified Personal Trainer - National Academy of Sports Medicine
T3+ Equinox Personal Trainer - Equinox Fitness Training Institute
Certified Women’s Coaching Specialist - Girls Gone Strong
200 hr Yoga Instructor - Aligned Yoga
Pre/Post-Natal Performance Specialist - ProNatal Fitness