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"I know what to do. I just need to do it."

We hear this all the time.  From potential clients.  From current clients.  From ourselves.

But here's the thing: if you knew what to do, you'd probably be doing it.  The fact that you're not?  That's information.  And it usually means one of two things:

1) What you think you "need to do" is way more complicated than necessary.

2) The way you're trying to do it doesn't actually fit your life.

This episode is about unpacking that statement—and replacing it with something more useful.